Complete Guide to the Commercial Real Estate Photo Shoot


The location will have an effect on the commercial real estate advertising, as does the photography quality. Whether the pictures are taken over the ground or over the air, its current digital techniques will make the restaurant, some other venue feeling, the store ease and real with the sale procedure.

The greatest photography technologies in the commercial real estate will provide the real estate listings the boost for the best impact on the possible buyers.

Below are some of the options:

1. 3D Tours, Aerial and Digital Photography

Some kinds of photography will depend on the budget and the needs, can fit the marketing better than the others.

2. Digital camera photography


The standard digital cameras will capture clear images; however, have the limited features. The DSLR or digital single-lens reflex camera produces higher resolution shots and with the different lenses and set-up for the quality effects with any lighting. They are utilized in the professional standard listing photo shoot. The HDR or High Dynamic Range photography involved more advanced shooting methods, with the three or more pictures of the similar scenes taken at diverse exposures.  Many Smartphone have this feature now. The great part of HDR picture is then merged to one by editing software for the vibrant colors and great contrast and depth, yielding the lifelike image.

3. Matterport 3D Tours

The virtual reality tours had been the same with Google Street View of properties, with the dollhouse views, floor-plan and which will make the people feel like they are there – other kinds of photography cannot simply duplicate this. You may even connect the Matterport 3D tour with Google Street View platforms and it can be seen on and Google Street View apps, Google Maps, and Google Earth. This will be useful for the restaurants, museums, landmarks, retails, apartment complexes, office spaces, hotels, and resorts.

4. Aerial drone photography


The great way to capture big land parcels and also the outside of the properties is through the air. The time saving and cost-effective, aerial drone photography give sweeping views of extensive water or land water-oriented properties, then, gives the birds-eye view over everything.  They will show proximity to the other land parcels, roadways, cities and shopping centers. The use of drone does not require a license for pilots, but, for drones that are below 55 pounds, it has been required to use drone flyers that are older or about 16 years old to have the remote pilot certification.    

The rules of drone operations will include flying below 400 feet above the ground and remaining within 400 ft. for a structure while in operation, elastic to a right way to helicopters, planes and some other manned aircraft. Its speed is restricted to less than a hundred miles/hour. For protection against property damage and potential injuries, the hobbyists who own houses might be capable to get insurance under their homeowners.  For business purposes, you’ll need commercial insurance that will include coverage for personal injury, and owners of drone may also need aircraft insurances that will cover possible harm to a drone.

5. DIY VS Outsourcing


Whether you take images by yourself or hire the experts, both have limitations and benefits.

DIY: Shooting your own pictures will be easy, yet it will take time, and in some cases, just positioning the camera and clicking will not capture the great view of the property, especially when you lack the adequate knowledge and skills. You will have to invest with the best digital camera instead of using your Smartphone. The average DSLR camera will range from $500 to $1,200, and not including any added lenses, tripod and lighting equipments. The aerial drone photography license cost is not included also and there’s the small registration fee for the insurance and the drone that will all depend on your yearly coverage and the quality of your drone together with its average high-resolution.

Even the expert photos will require some editing, plus the standard cost of the best software like Adobe Photoshop.

Professional photography: The professional photographers will save your time and have the ability to take pictures that can highlight the properties’ potential. The professionals also offered online photo galleries that you can share with the possible buyers. The professional photography, including the aerial photos, is usually sold in packages that can make it even more cost-efficient, particularly, when you need lots of work to do at once.  The drone packages will give twilight photography and videography that will improve impact and visual appeal. The professional drone operator is normally insured, but it is good to check.

The standard listing photography package per aerial drone photo shoot will rely on the kind of building being photo shoot, your needs, extras and any editing.

The professional photographer can also have the trainings and the skills in editing ground photos and drone to the degree not simple to duplicate by the DIY shooter.

The picture complexity, the editing and the amount involved will affect when you take receive them, normally in a typical 1-day to 2-weeks.

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