Real Estate Photography Surveys


Everything that we are promoting on the website needs to have a survey to know if what we are doing is still working or need to have an update and study more. In the real estate photography surveys conducted nationwide, there are five interesting stats that had been discovered regarding real estate agent and the listing habits with it.

1. The professional real estate photo takers are the key participant in the market

Based on the real estate photography surveys, 74% of agents are hiring the expert real estate photographer with each listing. Therefore, three out of the four agents agreed that it is well worth an investment in the real estate photography in driving more traffic to the listings and to generate more skilled leads.

But the stat is the least starling: Hiring the dedicated real estate photographers with every listing speaks with the entire service agents provide to their clients. The top agents are aware of the importance of assigning the brand image that is anything but ho-hum. In improving a brand, they invested in top-quality real estate photos which make the listings stand out from their pack.

2. Video content has kept on rising

The industry or real estate is absolutely moving forward with the new marketing trends. The independent agents and the brokerage platforms are now embracing video contents to sell the properties in a much quicker rate.

The nationwide survey discovered that about 39% of the real estate agents are into video over 3D/360 tour, which is doubling the quantity of the agents who preferred the 3D/360 over videos. Moreover, a statistic in 2021 also showed that about 86% of businesses are using video marketing as the growth tool — that is an 85% progress from the previous year.

And so why did video marketing blow up in popularity? Take into consideration the convenience it gives to mutually prospective home buyers and their real estate agents.

For beginners, the video is becoming more relatable and transferable when with the other visual forms. This may be played anywhere, on all types of devices. Importantly, the real estate listing video is offering an effortless and an immersive experience of the house that leaves the viewers to want more.

3. Virtual staging is now outperforming the conventional staging

About 30% of the real estate agents are choosing to stage a house that is empty with virtual rather than the traditional way with furniture.

And so why is this virtual staging trumping a real thing? It is because of flexibility, affordability and quality.

The three aspects make the virtual staging one lucrative trend, and so much so where a real estate agent may simply incorporate it in the marketing efforts. Through contrast, a grand production level of the conventionally-staged houses pales in comparison makes it virtually staging a real no-brainer.

It is amazing to witness how far staging the home had come that the virtual alternatives are preferred over an actual thing. Virtual staging to becoming popular, but not over the real furniture, and so this is absolutely a surprise!

4. Twilight is also an increasing trend

It is also crystal clear that the agent value capturing the property image in twilight to an extent in normal daytime. In a survey, about 74% of the real estate agents stating that they had been interested in or the previously utilized photography representing houses in a twilight setting.

Probably, it has something to accomplish with a fuzzy feeling viewer gets when a house is canvassed in a warm hue of lavender and orange at twilight.

Fuzzy feelings aside, it is surprising to find out that the concern in the real estate photography during at twilight was high and if only there are more agents aware that it can be virtually done!

As the awareness with the virtual twilight spreads, it can be imagined that the real estate photography representing sunsets can be a new norm. In the end, like virtual staging, the virtual twilight service is reliable, easy and flexible on your pocket.

5. Aerial Photography - A must-have with every listing

About 80% of the real estate agent is interested in the aerial photography to the photographer’s advantages.

It makes sense. Each house is already a part of the community, and what also shows that better when compared with the view from above?

Aerial photography is one standout metric in a survey, but in a report, real estate drone video is not higher than reported! It is because attaching with what is traditional or safer in the real estate marketing is not a good if the agents wanted to stay competitive.

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